About AgMRC
The mission of the Agricultural Marketing Resource Center (AgMRC) is to provide independent producers and processors with critical information needed to build successful value-added agricultural enterprises through the www.agmrc.org electronic resource information website. Resources and events provided through the efforts of AgMRC are also intended to support independent producers and processors that are submitting Value-Added Producer Grants (VAPG).
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FoodSearcher Tool
The FoodSearcher Tool is brought to you in partnership with MarketMaker. MarketMaker is a national network of states that connect farmers and fishermen with food retailers, grocery stores, processors, caterers, chefs, and consumers. Whether you are a producer looking to reach new markets; a buyer wanting to connect with local or specialty suppliers; or a consumer looking for goods and services in your area MarketMaker is a must-have resource.
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Value Added Producer Grants
Value-added agriculture is a movement that has created a life of its own. It is an idea that has the potential to change production agriculture and rural America. However, we need to define What is Value-Added Agriculture? Generally there are five ways farmers have of adding value. For a more specific definition, we define value-added agriculture using USDA Definition.
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Direct Markets
Direct Marketing for Producers of Fruits, Vegetables, and Other Specialty Products, University of Tennessee. Marketing Strategies for Farmers and Ranchers, Sustainable Agriculture Research and Education, NIFA, USDA - This online guide outlines examples of direct marketing enterprises. Marketing Your Products Directly, University of Arkansas Cooperative Extension Service - This document has a chart comparing direct market strategies in terms of investments, costs and pricing.
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