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Enhancing your Farmers’ Market Shopping Experience

Farmers Market season is just around the corner and we've compiled some helpful tools to enhance your shopping experience as you navigate farmers markets this spring and summer.

Published February 27, 2025
By Jo Pisel

Enhancing your Farmers’ Market Shopping Experience

Farmers Market season is just around the corner and we've compiled some helpful tools to enhance your shopping experience as you navigate farmers markets this spring and summer.

 

Food Searcher Tool

With the FoodSearcher tool on the Agricultural Marketing Resource Center (AgMRC) website, you can map Farmers Markets anywhere you’re headed this season. You can narrow your search to a specific state or location by continuing to drill down on that area on the map. 

What's in Season App

Are you utilizing ALL the capabilities of the What’s in Season App (WIS App)? In Partnership with the Illinois Farmers Market Association, MarketMaker created the WIS App to help consumers locate Farmers Markets and products in certain area.  By entering a zip code, you can locate farmers markets and producers in any area you may be visiting or traveling through. 

 

Learn How to Prepare and Cook Farmers Market Produce

Thanks to MarketMaker’s partnership with The Land Connection, in Illinois, shoppers can also identify product they may not be familiar with, see the nutritional value, the best way to prepare and cook the produce and even the best way to store the fruit or vegetables.

 

Learn How to Store Farmers Market Produce

Additional storage tips for keeping produce fresh longer (Source Clean Green Simple):

  • Don’t store fruits and vegetables together. Many fruits give off high levels of ethylene gas that vegetables are sensitive to. Storing them together can cause vegetables to spoil faster.
  • Not everything belongs in the refrigerator. Vegetables like potatoes, onions, garlic and squash should be stored in a dark, cool place, but not refrigerated. 
  • Fresh, uncut tomatoes should be stored at room temperature with the stem side down.
  • Berries should be washed in one part vinegar and three parts water and then dried before storing them in a sealed container.
  • Keep vegetables in the bottom of the fridge where it is colder, if you don’t have a produce drawer.
  • Remove tops from things like beets, carrots and radishes to help them retain moisture. 
  • No vegetable likes to be smothered. They need air to stay fresh, if storing in plastic bags, be sure to perforate them first.